“only when all employees work hard for company’s interests voluntarily, the company can develop well. “ VISION decided to take the saying from the founder Werner von Siemens as the design concept for its medical exhibition hall after deep research into the history and core values of SIEMENS.
只有全体员工都自愿并满意地为企业利益而努力,才能使公司获得发展”———为什VISION通过研究西门子企业的历史与核心价值观,决定运用创始人维尔纳 西门子先生的这句话作为上海西门子医疗展厅的设计理念。

SIEMENS MEDICAL was founded to help improve the health of SIEMENS employees. Based on its survival from World War Two as well as the contribution SIEMENS MEDICAL did in medical science and technology, we have condensed its corporate culture as ‘team spirit, innovation and endeavor’.



西门子医疗领域的成立初衷就是为西门子员工提供健康上的帮助,结合西门子医疗在医学科技上所做的贡献最终基于西门子在二战中坚强存活的历史背景,我们将其企业精神浓缩为“团队精神、创新精神、奋斗精神”。

Based on the culture and SIEMENS’ own characteristics, VISION put together the exhibition plan of using migrant birds to symbolize its values throughout the whole exhibition area. Migrant birds are called ‘doctors in the forest’ for their help in maintaining the balance of eco system and protecting green in the nature. The persistence and perseverance as well as the team spirit which migrant birds are known for also perfectly reflect SIEMENS’ corporate culture.



基于三个精神,再结合企业的特点,为什VISION设计了一整套展示方案,我们将西门子医疗的企业价值观意象化为“候鸟”元素,并且贯穿整个展示区域。意在候鸟类有”森林医生“的美名,在维护生态平衡,保护自然界绿色植物方面有重要作用,并且候鸟的坚韧前行,坚持不懈的奋斗与高度统一的团队意识与西门子医疗的企业文化不谋而合。

Type·项目类型:

Exhibition Hall 展厅

Time·项目时间:

2016.04——2016.08

Extand·项目面积:

360 sqm 360平方米

Assignment·任务范围:

Art direction 艺术指导

Concept Design 概念设计

Location·地址

Shanghai 上海

Client·客户

Siemens 西门子

Team·团队

Xu Xiang-Yu 徐翔宇

Xiao Wei 肖威

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