VISION created a whole new household AC display area, named RA PLAZA for DAIKIN. DAIKIN is the forerunner of high-end market of air conditioning product and service. The concept of focusing on the connection between people and air is very advanced in this field.
为什VISION为大金DAIKIN建立了一种全新的家用机展厅,取名为RA PLAZA。大金是空调领域的产品高端市场和服务的领跑者。大金提出关注人与空气间的理念在行业内前卫领先。

DAIKINRA PLAZA, the first DAIKIN household AC exhibition hall in China, located in Guangzhou, is a comprehensive experiential exhibition hall which integrates the latest DAIKIN product, core technology experience and its brand introduction. RA PLAZA emphasizes on providing comfortable and efficient space for high-quality visits and discussions. It sets a great example for the upcoming RA PLAZA exhibition halls across the nation.



DAIKIN RA PLAZA 作为全国首家大金家用机展厅,坐落于广州,是集大金家用机全球最新产品、核心技术体验以及品牌核心介绍为一体的综合性体验展厅。RA PLAZA 强调为客户提供舒心、高效的高品质参观、洽谈体验,并且为大金接下来全国范围内的 RA PLAZA 展厅设立标杆。。

DAIKINRA PLAZA, the first DAIKIN household AC exhibition hall in China, located in Guangzhou, is a comprehensive experiential exhibition hall which integrates the latest DAIKIN product, core technology experience and its brand introduction. RA PLAZA emphasizes on providing comfortable and efficient space for high-quality visits and discussions. It sets a great example for the upcoming RA PLAZA exhibition halls across the nation.



在了解品牌概念与核心价值后,我们将目标定在创造一个以轻松、自由与品位为主的空间上。设计概念源于家用机产品的工业设计图形,搭配木质的地面和展柜,突显家用机的特性与温馨居家的轻松氛围,使自然清新的空间氛围与工业产品的严谨大方营造出视觉上的强烈对比又完美融合。

Type·项目类型:

Exhibition Hall 展厅

Time·项目时间:

2018.03——2018.05

Extand·项目面积:

280 sqm 280平方米

Assignment·任务范围:

Art direction 艺术指导

Concept Design 概念设计

Detail Design 深化设计

Graphic Design 平面设计

Site supervision 现场监督

Location·地址

Guangzhou 广州

Client·客户

Daikin 大金

Team·团队

Xu Xiang-Yu 徐翔宇

Zhang Yong-Xia 张勇夏

Xiao Wei 肖威

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